DNA was born out of our love of stylish bags with understated styling in gorgeous soft leathers.
Six years ago, unable to find the bag of our dreams, we sat down to design and create one, and so began DNA. Since then, it's become apparent that lots of you share our DNA for simple paired down style and we now have many loyal customers who love our bags as much as we do. And because we don't all share the exact same DNA, we offer a choice of colour, texture and strap style so you can help create the perfect DNA bag for you.
Every DNA bag is handcrafted by Deb & Alex (DNA) at their studio in Brighton.